Brand Identity

Fensterglanz Berlin

A ready-made identity for a premium window cleaning service — clean, trustworthy, and built to scale across vans, signage, and stationery.

Status: Available to License
Price: €1,800
Industry: Cleaning / Property Services
Includes: Logo system · Stationery · Print assets

The Idea

The name does the work: Fensterglanz is German for window shine — immediate, descriptive, and unmistakably local. The brand was built for a window cleaning service in Berlin targeting commercial clients and high-end residential buildings: the Altbau apartment blocks, glass-fronted offices, and street-level storefronts that define the city's architecture.

The goal was to feel established from day one — not a bootstrapped side hustle, but a company you'd call for a showroom or a Charlottenburg facade. That meant a considered visual identity that could hold up on a van, a business card, and a construction site ad without ever looking cheap.

Best suited for: Window cleaning, façade care, or building maintenance services that want to feel established and premium from day one.

Visual System

The blue was a deliberate choice. It reads as sky, glass, and water all at once — the three things that define a clean window — while sitting comfortably in the established visual language of professional services. It avoids the clinical coldness of a pure white-and-grey system without drifting into the casual territory of a bright teal.

The sparkle and star motifs carry the same logic: they're the visual shorthand for that post-clean gleam — the flash of light on a freshly polished surface. Used as graphic accents rather than literal decorations, they reinforce the brand promise without being literal about it.