Kunath Group

Kunath Group is a German social media marketing agency specialising in TikTok Shop, content creation, and influencer marketing — helping businesses and creators convert their audience into revenue.

The brand needed a full refresh: a premium, Apple-inspired identity that would position them as a serious player in a crowded space. Clean and minimalist, but dominant enough to make prospects feel like working with anyone else would be a mistake.

Alongside the identity, they needed a pitch deck that could carry the brand into investor and client meetings — visual-first, low on text, high on conviction.

The partner deck is built to carry the brand into investor and client meetings — visual-first, low on text, designed to land conviction faster than any pitch script could. Dense information design — market data, process flows, adoption curves — gets the same type discipline as the identity itself, so the deck reads as a single composed object rather than a slide template stretched around content.

The biggest challenge with a brand like this is avoiding the trap of looking like every other agency — either too flashy and cheap, or too safe and forgettable. The brief was clear: premium without being cold, dominant without being aggressive.

The direction pulled from Apple and high-end tech brands — reduced color, strong contrasts, a type system built on legibility and weight rather than personality. The goal was that a prospect landing on their pitch or website should immediately feel: "these people have their act together." That sense of authority has to come from the brand doing the work quietly, not from bold claims.

The pitch deck followed the same logic — visuals and data over walls of text, plenty of breathing room, and a structure that builds competitive pressure without spelling it out. The feeling should be FOMO by design. Data visualisation got the same treatment as the identity itself — market timing, channel comparisons, process diagrams handled with generous spacing, restrained color, and type doing the heavy lifting instead of decorative chrome.